Scan Any Product.
Know If It's Fake — Instantly.
Bullseye lets anyone check if a product is fake before they buy it. Brands use our highly sophisticated security protocol embedded via a unique code on every item they make. Consumers scan it with their phone and get a clear answer - genuine or fake - in seconds.
Fake Products Kill People and Drain Billions
Fake and low-quality products cost lives, ruin businesses, and waste billions of dollars every year — especially in Africa.
Annual Economic Loss
Lost every year in Nigeria just from fake malaria drugs. That money could fund hospitals and save real businesses.
Children Die Every Year
Children under five die each year because their medicine was fake, untested, or poisonous.
Fake Goods Seized in 2024
Worth of fake products caught and destroyed by Nigerian authorities in 2024 alone.
Scan. Verify. Know.
All the hard work happens behind the scenes. For the person buying the product, it takes less than two seconds.
Scan
Point your regular phone camera or open the Bullseye app and scan the unique code on the product packaging. It's the easiest way to check if what you're buying is real.
Verify
Our sophisticated security protocol instantly checks whether the product is genuine or fake — all behind the scenes.
Know
You get a clear result on screen: This product is genuine✅, Be careful⚠️, or Not recognized❌.
- Can be photocopied and put on thousands of fake products
- Links to web pages that scammers can easily fake
- No way to tell a copy from the original
- Every single product gets its own unique, unforgeable cryptographic code
- Our protocol detects fakes automatically
- Brands get clear reports to take action against counterfeiters
Built to Protect Brands at Any Scale
Powerful protection that doesn't slow down your factory or make things harder for your retailers.
Unforgeable Product Codes
Every product gets a unique cryptographic code that only the real brand can create. Counterfeiters can't generate, copy, or fake it.
Real-Time Fake Detection
Our system detects counterfeit activity as it happens and flags it immediately — keeping how we detect them completely hidden from counterfeiters.
No Signup. Just Scan.
Consumers don't need an account, password, or login. Just use your phone camera or the Bullseye app, scan, and know.
Keep Control After Shipment
Your products don't stop being yours just because they left the warehouse. Revoke, recall, or flag any product at any time — even after it reaches a store shelf.
Recall or Block Products Instantly
Did a shipment go missing or fail quality checks? Block that batch with one click. Anyone who scans it will see a warning right away.
Packaging-Line Compatibility
Works with the printers you already have — inkjet, laser, or DataMatrix. No new equipment needed to start printing secure codes.
See Everything. Control Everything.
Stop guessing whether fakes are hurting your sales. See live data on every product and every scan — all in one place.
Any Product Can Be Protected
If fake versions of your product could hurt people, damage your brand, or cost you money — Bullseye can protect it.
Pharmaceuticals
Malaria drugs, antibiotics, cough syrups, and painkillers — where a fake product can kill within hours.
Cosmetics & Personal Care
Skincare, perfumes, lotions, and beauty products that people put directly on their skin every day.
Food & Beverages
Baby formula, drinks, cooking oil, and canned food — products that counterfeiters tamper with using dangerous ingredients.
Electronics & Tech
Chargers, batteries, and appliances — where fake parts can cause fires and serious damage.
Automotive & Spare Parts
Brake pads, filters, and engine parts that people trust with their lives on the road every day.
Packaged Consumer Goods
Detergents, clothing, luxury items, and everyday packaged goods losing sales to knockoffs.
The Counterfeit Crisis Is Real
Our co-founder breaks down real cases of counterfeit products and why we built Bullseye to fight back.
Frequently Asked Questions
Everything you need to know about implementing Bullseye for your brand or using it as a consumer.
Bullseye is a product verification platform. Brands use our sophisticated security protocol to embed a unique cryptographic code on every product they make. Consumers scan the code with their phone camera or the Bullseye app and instantly find out whether the product is genuine or fake — before they buy it.
Normal QR codes are just links — anyone can copy them onto fake packaging. Bullseye gives every single product its own unique cryptographic code that only the real manufacturer can create. Even if someone copies the code, our security protocol detects it. How we detect it is kept secret to stay ahead of counterfeiters.
No. Consumers don't need to sign up, log in, or enter any personal information. Just point your phone camera at the code or use the Bullseye app, and see the result in seconds.
Bullseye works for any industry affected by fakes — medicines, skincare, food and drinks, electronics, car parts, and luxury goods.
It's simple. We generate print-ready code files that work with the printers you already use (inkjet, thermal, or laser). You can start a pilot run in days without changing your factory setup.
Yes, scanning and checking products is 100% free for consumers — always. Brands and manufacturers pay for the platform to create secure codes and access their dashboard.
Yes. With Bullseye, brands keep control of every product even after it ships. If a batch fails quality testing, gets stolen, or ends up somewhere it shouldn't, the brand can revoke or flag it with one click. Any consumer who scans that product will immediately see a warning instead of a "verified" result.
The People Behind Bullseye
A team with the media reach, engineering skills, and drive to take on Africa's multi-billion dollar counterfeit problem.
Co-Founder & Product Lead
Technology & Platform Architecture
Software architect and startup builder leading technical execution, scalable authentication infrastructure, and cryptographic protocol design.
Co-Founder & Growth Lead
Public Awareness & Brand Partnerships
Influential voice driving consumer education, regulatory outreach, and enterprise onboarding across leading pharmaceutical and FMCG manufacturers.
Industry & Regulatory Board
Compliance & Standards Alignment
Healthcare veterans and supply chain experts guiding standardizations in collaboration with national health protection bodies and manufacturers.
Ready to Stop Fakes from Reaching Your Customers?
Whether you make medicines, cosmetics, food, or electronics — protect your brand and give your customers confidence that what they buy is genuine.